When information is spread across tools, simple tasks can become harder than they need to be. We design applications, CRM and content systems around the people doing the work and the information they need.
01
CRM: know where every conversation stands.
Keep inquiries, conversation history, tasks and responsibilities together. We work through how a lead reaches the team, who responds and what happens next, including when someone is away or an integration is unavailable.
02
CMS: control without editing code.
Your team should be able to update agreed parts of the site without touching code. We organize services, products, articles and other content into fields that make sense to the people maintaining them. A clear structure makes future changes easier too.
03
Plan for the day after launch.
A custom application also needs a plan for access, support and change. We consider what should happen if something fails and how the team will maintain the system. Where the project needs specialist advice or services, we include that in the discussion.